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● Persistence on Belief First Step Out |
The thought of building a wholly Taiwanese owned whisky distillery has been brewing for quite awhile. Before deciding to build the distillery, a majority of people doubt the idea of setting up a whisky distillery in Taiwan. Without contention, the origin of whisky is in Scotland. What has a Taiwanese distillery got to compare with them? Moreover, |
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no one in Taiwan has ever actually made whisky, nor does Taiwan have any technology or experiences. Under various pessimistic views, the chairman personally brought King Car’s senior R&D team to Scotland for field observations and technical feasibility evaluation. After a careful evaluation and with approvals from the professional teams, the chairman decided on the spot the styles of the stills and of spirit then the decision that King Car whisky distillery will be established was made. There went the first step of King Car whisky distillery. |
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● Testifying the History Striving Together |
The whisky drinking population is gradually increasing in Taiwan, but whisky can only be imported from overseas. Having said that, with Taiwan’s well-known high-tech skills, and King Car’s 30 years of beverage manufacturing experience, producing a good quality whisky would be achievable as well. Thereafter, King Car overcame all obstacles. |
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By utilizing Taiwan’s unique natural resources and world class technological skills, and aiming for a millennium distillery, King Car’s whisky distillery was founded. The very first bottle of made-in-Taiwan whisky is milled, saccharified, fermented, distilled, aged, and blended by King Car. Under repeated and relentless experiments, the R&D team has found solutions from their defeats. To testify the moment of success, everyone insisted on their initial hopes and would not give up, aiming to establish the solid foundation of a millennium distillery. |
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● Birth of the Finest Whisky |
| Holding its passion and care for this land and transforming it into real actions, King Car intends to let everybody know that Taiwan can also achieve any tasks that the rest of the world does. The production of King Car whisky may be a petit and the first step towards a millennium distillery, |
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| Having abundant natural resources on top of the right timing at the right place and with the right people, King Car believes that the finest whisky from Taiwan shall be presented in front of the world! A lifetime is wasted without a taste of this whisky. |
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● Never Ending Courage of Innovation Corporate Revolution and New Mission |
Since the moment of introducing Mr. Brown Coffee, King Car has been playing an important role of an initiator. Situated in a pessimistic market, Mr. Brown Coffee has held major market share for the past 25 years. King Car is courageous in investing in new business ventures and has bold and innovative managerial concepts. These characteristics have allowed King Car Corporation to |
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accumulate plenty of precious experiences, and a professional R&D team. At this moment, King Car again ventures into the new business of whisky. With 30 years of beverage and food manufacturing experiences and the technical implementation of Scottish distillery know-hows, King Car attempts to debut their first bottle of Taiwanese whisky out of innovative technology and traditional craftsmanship. |
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